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May 2017
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Bethesda Trademark Bullying Results In Indie Game Adding A Whole Letter To Its Name, But Not Its Logo

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One of the most infuriating aspects of typical trademark disputes is how often the dire nature of the supposed infringement is ratcheted up in the threat rhetoric, while the eventual settlement reached seems laughably inconsequential. Bethesda, which has built a reputation for itself in terms of trademark bullying over its video game franchises, has been an example of this sort of thing in the past. When it decided that it owned the term "scrolls" generally after trademarking its Elder Scrolls franchise, it launched a dispute with developer Mojang over its game which was titled Scrolls. Much was made about the potential for customer confusion, except the eventual settlement allowed Mojang to keep the name for its game. One wonders why such a settlement would be agreed to by Bethesda were its original assertions remotely accurate.But where Mojang's settlement was at least cut and dry, such is not the case with indie studio No Matter Studios. No Matter held a successful Kickstarter campaign for its game Prey for the Gods, but ran into trouble when it tried to trademark the name for its title.

In a post mostly about updates made to the game following its successful Kickstarter, No Matter Studios also announce that the project will now be known as Praey for the Gods after Bethesda "chose to oppose our [trademark].""We could've fought this and we did think about it for quite a while", the statement says. "Something like a trademark opposition can be long and depending on how far someone wants to fight it can be very expensive. We didn't want to spend our precious Kickstarter funds, nor did we want to have to ask for additional funds to fight this in court."
Instead of fighting, No Matter reached an agreement with Bethesda, and that agreement carries with it a hilariously meager name change for No Matter's game. Instead of calling it Prey for the Gods, it will instead be titled Praey for the Gods. A single lower-case "a", it seems, is all it took to satisfy Bethesda's hunger for trademark protection. I would submit to you, dear readers, that any potential customer confusion is unlikely to be alleviated by that single character.Particularly when No Matter is allowed to keep the original name in its logo for the game.
"While we disagree with their opposition we were able to come to an agreement", No Matter say. That agreement means that they can continue to use a logo that says Prey For The Gods, with a stylised "e" that's actually the silhouette of a woman praying, but must use Praey for the Gods every time the game's name is written.
And that might actually be confusing, but not in any way that points gamers to Bethesda. For the name of the game and its logo to be different is going to strike everyone as odd, all while the actual name change rings as wholly inconsequential.I'm not sure what kind of billable hours get generated for this sort of thing, but I give Bethesda's lawyers an A for effort when it comes to justifying the timecard.

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This Makes No Sense: US To Ban Laptops On All Flights From Europe

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Earlier this year we wrote about the nonsensical move by the Department of Homeland Security to ban laptops and tablets in the cabin on flights from a bunch of cities in the Middle East. The rumored reason was discoveries that terrorists had learned how to make bombs out of laptops. As we noted, this made almost no sense at all when you challenged any of the assumptions. But, never let logic and reason get in the way of a bit of inane security theater. Because now Homeland Security is about to announce that it's now banning laptops in the cabins on all flights from Europe (it's unclear if this will also apply on flights from the US to Europe, but it seems likely that European airports will reciprocate).While this does answer one of the questions raised by the original ban ("why won't potential terrorists just fly out of other countries?") it still raises a host of other questions. Again: why won't this apply to flights from other countries? Or domestic flights? Or all flights? But, really, that just raises an even larger issue, which is that if you want to protect 100% of all flights 100% of the time from ever having a problem in which people might die, the answer is ground all flights and never let anyone fly anywhere ever. Problem solved. Of course, the cost of such a solution would be horrendous -- which is why we don't do it. But that's the key issue: all of these things involve tradeoffs. All too frequently, it appears that government officials -- especially those on the national security side of things -- don't care at all about the tradeoffs. They just care about blocking any possible attack no matter how unlikely or how remote the chance of such an attack might be, and without any consideration of the costs and inconveniences to everyone else. And, yes, it's reasonable to point out that a single attack would be very, very costly as well. And there's clearly a reason to protect heavily against attacks. But there's still a balance.And there must be a better solution. If laptops are a risk factor, it's difficult to see how putting them in the cargo hold -- where there's no one to stop a fire -- is a better solution. Hell, most current airline rules require passengers to store all lithium ion batteries in carry-on luggage for exactly that reason. Putting them all in the hold would seem to increase the risk of accidental explosions and fires that might cause just as much, if not more, damage. And, of course, forcing people to give up their laptops has a secondary (but very serious) problem: for anyone traveling with sensitive information (lawyers, doctors, reporters, business execs, public officials, etc.) giving up your laptop is a massive security risk.In other words, the "cost" of this solution is ridiculously high for a very large number of people, for whom flying to or from Europe has just become a massive inconvenience and tremendously problematic to justify given the personal risk. And for what? Vague and unclear threats about "possible" exploding laptops? I'm sure that no one wants to be on a flight with a laptop that will explode (whether on purpose or not), but there has to be a better way to tackle the problem than doing a blanket ban on laptops in the cabin. And, yes, perhaps this sounds like saying nerd harder back to Homeland Security, but this is a case where there clearly are more reasonable tradeoffs that can and should be explored, well short of inconveniencing everyone and creating a very different (but very serious) kind of security threat by forcing people to give up their laptops.

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