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King Has 'Crush' Trademark Opposed By Dr. Pepper

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App-maker King, of Candy Crush fame, has built up a reputation for itself as a trademark bully. The company has previously attempted to threaten pretty much any game or mobile app that utilizes the words "candy" or "saga." And if that sounds insane to you, you're not alone, as there have been several instances of severe backlash against how King goes about "protecting" its trademarks.As this site's version of the saying goes: live by the intellectual property, die by the intellectual property. Well, not die, perhaps, but it's slightly amusing to watch King have its "Crush" trademark opposed by Dr. Pepper.

In a bid to create a further layer of protection for their games, King.com have filed an application to protect ‘Crush’ as a trade mark in the US for confectionery. Unhappy about this application, Dr Pepper have filed an opposition claiming the ‘Crush’ trade mark will damage the goodwill of their own ‘Crush’ marks.Dr Pepper owns several trade marks for the word for a number of items including certain confectionary items and cosmetics. Dr Pepper has based their claims on the fact they believe by allowing the application by King.com, it will cause dilution of the distinctive quality of Dr Peppers marks.
Ok, let's get the obvious out of the way: this is a fairly silly opposition if its basis is to do with customer confusion. Frankly, I can't imagine how many people are even aware that the Crush mark is being used in the confections space by Dr. Pepper. I certainly can't think of a single Crush-branded candy. My quick google search didn't turn up much either. Crush is known for its soft drinks. Meanwhile, King is known for its apps, and even if it makes the move into retail in the way that Angry Birds has, and that retail business includes candies, who is going to confuse any of that with Dr. Pepper's Crush brand?That being said, this opposition is certainly more valid than King's bullying of the makers of The Banner Saga over that last word. I won't say this has reached the level of schadenfreude for me, but it is somewhat hard to get any tears to build up over King having to endure a silly opposition to its trademark.

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NBA Rookie Is Just So Happy To Play For 'Team Name' In The City Of 'City'

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It ain't easy being a high-profile celebrity these days. A job that once mostly involved ducking cameras and putting out the occasional press release has evolved into one where multiple social media platforms must be updated so that fans feel that real connection that can only come with a carefully managed social media message. The brand is the ultimate product rather than any athletic or artistic output. To that end, even these social media messages come with sponsorships, carefully cultivated relationships with large companies itching to attach their names to well-followed celebrities and their social media accounts.Speaking of athletes, the NBA draft just happened. Many young men realized their dream to play in the NBA after years of hard work. Because they are young, many of those athletes have social media accounts with the expected platforms. And many of them posted messages about how happy they were with the draft day results. Like Markelle Fultz, for instance, who was drafted number one overall by the Philadelphia Seventy-Sixers and immediately took to Instagram to let his fans know completely, organically and authentically how pleased he was.


Oops. In case you can't read the embedded tweet, Fultz said that he was "Excited to head to (City) and join the (team name)", all while happily pointing out that the message was sponsored by watchmaker Tissot. Clearly this was a pre-written template to send out on Instagram once it had been filled in, except Fultz never filled it in. While he deleted the message shortly after, it's unclear just how (insert emotion) Tissot was with the message.More importantly, the curtain gets pulled back on Fultz's engagement with his followers. Certainly it's not the biggest deal in the world and most people are having a little light-hearted fun with Fultz's faux pas, but it does strike me that anyone that saw his Instagram account as a way to honestly engage with him likely knows better now.Fultz, meanwhile, can likely console himself with whatever insane amount of money a number one overall pick gets these days. Here's hoping the Sixers don't forget to fill in the direct deposit template.

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