Photographer Tutorial Company Reacts To Pirates By Screwing With Them Hilariously
Furnished content.
When it comes to content producers reacting to the pirating of their works, we've seen just about every reaction possible. From costly lawsuits and copyright trolling, to attempts to engage with this untapped market, up to and including creatively messing with those that would commit copyright infringement. The last of those options doesn't do a great deal to generate sales revenue, but it can often be seen by the public as both a funny way to jerk around pirates and as a method for educating them on the needs of creators.But Fstoppers, a site that produces high-end tutorials for photographers and sells them for hundreds of dollars each, may have taken the creativity to the next level to mess with those downloading illegitimate copies of their latest work. They decided to release a version of Photographing the World 3 on several torrent sites a few days before it went to retail, but the version they released was much different than the actual product. It was close enough to the real thing that many people were left wondering just what the hell was going on, but ridiculous enough that it's downright funny.Where Fstoppers normally go to beautiful and exotic international locations, for their fake they decided to go to an Olive Garden in Charleston, South Carolina. Yet despite the clear change of location, they wanted people to believe the tutorial was legitimate.“We wanted to ride this constant line of ‘Is this for real? Could this possibly be real? Is Elia [Locardi] joking right now? I don’t think he’s joking, he’s being totally serious’,” says Lee Morris, one of the co-owners of Fstoppers.People really have to watch the tutorial to see what a fantastic job Fstoppers did in achieving that goal. For anyone unfamiliar with their work, the tutorial is initially hard to spot as a fake and even for veterans the level of ambiguity is really impressive. Beyond the location choices, there are some dead giveaways hidden in subtle ways within the "tutorial." As an example, here is a scene from the tutorial in which Locardi is demonstrating how to for a 'mask' over one of the photos from Olive Garden. Also of interest is the feedback Fstoppers got following their special release. Emails flooded in from pirates, some of whom were confused while others were upset at the ‘quality’ of the tutorial.“The whole time we were thinking: ‘This isn’t even on the market yet! You guys are totally stealing this and emailing us and complaining about it,” says Fstoppers co-owner Patrick Hall. You have to admit, the whole thing is both creative and funny. Still, the obvious question that arises is whether all the time and effort that went into putting this together couldn't have been better spent figuring out a business model and method in which more of these pirates were flipped into paying customers rather than simply screwing with them.
Permalink | Comments | Email This Story
Read more here
posted at: 12:00am on 21-Mar-2018
path: /Policy | permalink | edit (requires password)
Tempe Police Chief Indicates The Uber Self-Driving Car Probably Isn't At Fault In Pedestrian Death
Furnished content.
The internet ink has barely dried on Karl's post about an Uber self-driving vehicle striking and killing a pedestrian in Arizona, and we already have an indication from the authorities that the vehicle probably isn't to blame for the fatality. Because public relations waits for nobody, Uber suspended its autonomous vehicles in the wake of the death of a woman in Tempe, but that didn't keep fairly breathless headlines being painted all across the mainstream media. The stories that accompanied those headlines were more careful to mention that an investigation is required before anyone knows what actually happened, but the buzz created by the headlines wasn't so nuanced. I actually saw this in my own office, where several people could be heard mentioning that autonomous vehicles were now done.But that was always silly. It's an awkward thing to say, but the fact that it took this long for AVs to strike and kill a pedestrian is a triumph of technology, given just how many people we humans kill with our cars. Hell, the Phoenix area itself had 11 pedestrian deaths by car in the last week, with only one of them being this Uber car incident. And now all of that hand-wringing is set to really look silly, as the Tempe police chief is indicating that no driver, human or AI, would likely have been able to prevent this death.The chief of the Tempe Police has told the San Francisco Chronicle that Uber is likely not responsible for the Sunday evening crash that killed 49-year-old pedestrian Elaine Herzberg.“I suspect preliminarily it appears that the Uber would likely not be at fault in this accident," said Chief Sylvia Moir.Herzberg was "pushing a bicycle laden with plastic shopping bags," according to the Chronicle's Carolyn Said, when she "abruptly walked from a center median into a lane of traffic."After viewing video captured by the Uber vehicle, Moir concluded that “it’s very clear it would have been difficult to avoid this collision in any kind of mode (autonomous or human-driven) based on how she came from the shadows right into the roadway." So, once again, this tragedy has almost nothing to do with automobile AI and everything to do with human beings being faulty, complicated creatures that make mistakes. We don't need to assign blame or fault to a woman who died to admit to ourselves that not only did the self-driving car do nothing wrong in this instance, but also that it might just be true to say that the car's AI had a far better chance of avoiding a fatality than the average human driver. The car was not speeding. It did not swerve. It did not adjust its speed prior to the collision.This obviously isn't the conclusion of the police's investigation, but when the police chief is already making these sorts of noises early on, it's reasonable to conclude that the visual evidence of what happened is pretty clear. Sadly, all this likely means is that the major media websites of the world will have to bench their misleading headlines until the next death that may or may not be the fault of a self-driving vehicle.
Permalink | Comments | Email This Story
Read more here
posted at: 12:00am on 21-Mar-2018
path: /Policy | permalink | edit (requires password)
|
|