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ESPN Latest To Nix User Comments, Abdicate Its Responsibility For Fostering A Good Community

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Readers of this site will be aware of the trend over the past several years for news and media sites across the internet deciding to nix their respective comments sections. This wave of muzzles on the communities that previously participated in these sites has come with a variety of reasons or excuses, depending on your perspective. Some sites have noted that comments sections devolve into the worst humanity has to offer, with vile speech and spam-bots sucking up all of the digital oxygen. Other sites have suggested that some sort of liability comes along with any proper moderation of their comments sections. Still others have pointed towards social media platforms that can better take over the duties as some sort of 3rd party community gathering place, be it on Facebook or Twitter. All of these reasons are silly and false, or they simply abdicate the site's responsibility for fostering a well-functioning community of commenters. Here at Techdirt, we love our own community and value the ever-living hell out of our comments, be they supporters of our positions or well-meaning dissenters. Trolls come along for the ride, of course, but we trust our own community to act as a moderating force against them.And, yet, the trend continues. The latest site to shutter its comment section is ESPN, to much unfortunate fanfare at Deadspin.

No longer will you be able to read an ESPN.com article and then underneath receive the dumbest possible reactions to it. The Worldwide Leader has phased out its Facebook-hybrid comment sections, as confirmed by a company spokesperson this week. None of the keyboard mashing will be archived—they will be lost in time, like tears in rain.Here's the official statement:"Fans currently have more touchpoints than ever to voice their comments. We value their opinions, and feel that we are better able to serve them through our customer care team and our social platforms. In fact, we have and are continuing to create content for social that embraces these conversations and interacts with fans."This is an abomination. Chintzy Instagram memes are no substitute for jokes that were plagiarized from somewhere else, or completely indecipherable opinions on Colin Kaepernick.
Readers at Deadspin will recognize this as classic Deadspin snark. The site's writers, despite having its own vibrant commenting community, have always taken a dim view of user contributions to the discussion. Somewhat amazingly, Deadspin in particular has a fairly good commenting community of its own, only deepening the mystery for the stance it takes here.Well, perhaps not so mysterious. Simplistic might be the better word. Deadspin's objections, and likely ESPN's reasoning as well, is that ESPN comment sections tend to be the very kind of vile, idiotic contributions that we discussed in the intro. Deadspin, and likely ESPN, seem to stop the thought process right after making that determination and use it as its reason to muzzle the ESPN community entirely. What's lost in that kind of thinking is that the onus for fostering a good commenting community at ESPN is on... ESPN.It's always been this way. There is so much benefit to be derived from a vibrant comments section, from increased reader engagement, to diverse thoughts that can shape discussion and the future work of the writers of posts, to a treasure trove of useful information and tips that journalists and commentators ought to be salivating over. The real story here is that ESPN has decided to toss all of those benefits out the window because it doesn't want to do any heavy-lifting to create a comments section that produces that kind of benefit.It's the easy way out and no amount of snark or accurate portrayal of the current comments section as a cesspool will change that. Sites, if your comment section sucks, it's your fault. Taking your ball and going home, even if you're ESPN, is not the best option. It's not even a good option.

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posted at: 12:16am on 11-Jul-2018
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Fake News Is A Meaningless Term, And Our Obsession Over It Continues To Harm Actual News

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Many people forget now, but in the wake of the 2016 election, it was mainly those opposed to Donald Trump who were screaming about "fake news." They wanted an explanation for what they believed was impossible -- and one thing that many, especially in the journalism field focused on, were the made up stories that got shared wildly on Facebook. At the time, we warned that nothing good would come from so many people blaming "fake news" for the election, and I think it's fair to say we were correct on that. President Trump quickly co-opted the phrase and turned it into a mantra directed at any news story about him or his administration that he didn't like.And, of course, the term was always meaningless. It encompassed such a broad spectrum of things -- from completely made up stories, to stories with bad sourcing or an error, to stories that were spun in a way people didn't like or found misleading, to stories with a minor mistake, to just stories someone didn't like. But each of those is very, very different, and the way that different news organizations respond to these issues can be very different as well. For example, professional publications that make mistakes will publish corrections when they discover they've made an error. Sometimes they don't do so well, and they don't always do a very good job of publicizing the correction -- but they do strive to get things right. That's different than publications that simply put up purely fake stuff, just for the hell of it. And there really aren't that many such sites. But by lumping them all in as fake news, people start to blur the distinctions, and think that basically everyone is just making shit up all the time.That culminates in a new report claiming (though I question the methodology on this...) that 72% of Americans surveyed believe that traditional news sources "report news they know to be fake, false, or purposely misleading." The breakdown by political affiliation is that 53% of Democrats think this happens "a lot" or "sometimes," 79% of Independents, and 92% of Republicans. Of course, if you dug into the numbers, I'm guessing that the Democrats would point to Fox News as their proof, while the Republicans would point to MSNBC, CNN and maybe the NY Times/Washington Post.Of course, most of this is silly. Some of it is the fact that the vast majority of news consumers don't know the difference between the hard news divisions of these news organizations and the "commentary" side of these organizations, with the latter being more in the entertainment, bomb throwing side of things, and who stake out ridiculous positions because that's what they're paid to do. The actual news orgs all do actually tend to want to do good reporting. They aren't always good at that -- in fact, they're often bad at it. But that's very, very different than deliberately spreading "fakes, false or purposely misleading" news.However, simply lumping mistakes or a spin you dislike on coverage as "fake news" doesn't help. It just makes things more ridiculous and gets people up in arms more. And, again, just as we predicted, with the push to clamp down on "fake news," the end result is actually suppressing news. Facebook -- which was the main target of the whining from the anti-Trump world on "fake news" -- basically threw up its hands and said it would decrease all the news that people saw. And that means that every publication that was heavily relying on Facebook for traffic (i.e., nearly every publications except for us at Techdirt who ignored Facebook), is now getting slammed.Slate tried to get news orgs to talk about how much their Facebook traffic dropped and no one would talk, so it revealed its own traffic decline from Facebook, dropping from 28 million clicks in January 2017 (about 1/3 of its total traffic) down to less than 4 million in May 2018 (now representing 11% of its traffic) -- a drop of 87%. The site claims Facebook traffic has dropped 55% alone in 2018. Again, we deliberately avoided "playing the Facebook game" over the last decade, so the site has never been a significant source of traffic. However, for comparison purposes, I checked, and Facebook represented 2.7% of our own traffic in January of 2017, and 2.4% of our traffic in May of 2018 -- basically no different, but also close to a rounding error.But really, what this comes down to is that the whole "fake news" claim has always been silly and the calls to "do something" about fake news have really only served to make things worse. Using such a non-descriptive term has given lots and lots of people an excuse to mock or ignore any news or news organizations they dislike. And it's given an excuse to Facebook to step back from the news business altogether. None of that makes the public better news consumers or more media literate. All it does is keep people in their silos getting angry at each other.

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posted at: 12:16am on 11-Jul-2018
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