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March 2018
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Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity

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Rockerboxhas launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics. Rockerbox's platform focuses on the last 60 minutes of a prospect's online activity across all channels and devices, helping marketers to optimize their media spend and increase conversions. Rockerbox clients […]The post Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity appeared first on Adotas.

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posted at: 12:00am on 08-Mar-2018
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Kantar Millward Brown AdReaction Study

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  Advertisers that simply repurpose TV ads for social media and online video instead of custom tailoring for each platform are missing a huge opportunity, says Kantar Millward Brown. Kantar Millward Brown AdReaction study shows that video creative that is both integrated and customized for each platform - online or linear TV - fared much […]The post Kantar Millward Brown AdReaction Study appeared first on Adotas.

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posted at: 12:00am on 08-Mar-2018
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Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs

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Google's DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google's DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project's exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange […]The post Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs appeared first on Adotas.

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Middle Schoolers Cheer As Oregon Passes A Net Neutrality Law

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More than half of all states are now pushing their own net neutrality rules in the wake of the federal repeal. Some states are pushing for new net neutrality laws that closely mirror the discarded FCC rules, while others are signing executive orders that prohibit states from doing business with ISPs that behave anti-competitively. And while these discordant laws may make doing business from state to state harder on incumbent ISPs, that's probably something they should have thought about before dismantling arguably modest (and hugely popular) federal protections.This week Oregon became the latest state to sign net neutrality protections into law with what was largely bipartisan support. House Bill 4155 largely mirrors the FCC ban on things like paid-prioritization and anti-competitive blocking and throttling, though (also like the discarded FCC rules) it wouldn't address usage caps and overage fees or zero rating, one of the key areas where anti-competitive behavior often takes root. The bill also carves out numerous exemptions for legitimate instances of prioritization (medical care, prioritized VoIP services).The bill also mandates that state and local governments contract only with companies that abide by the principles of net neutrality. Again highlighting the popularity of these efforts, three middle school kids testified before the State Senate in support of the new law:

"Leading up to the bill's passage, three students from Mt. Tabor Middle School testified in support of net neutrality in Salem."It isn't common that kids get very involved in this, and it shows just how important this issue is to us," Luca Larsen-Utsumi, who spoke in front of the House Committee on Rules said."
While these state laws are an organic reaction to the federal government selling out consumers and the health of the internet, they'll only be as good as the people willing to actually enforce them. Many of the laws carve out exceptions for "reasonable network management," language ISP lobbyists have routinely and successfully abused to effectively allow pretty much anything -- at least in states where lawmakers and regulator ethics are malleable via campaign contribution (read: most of them). In other words, passing these rules is only part of the equation.Granted this is the same state that just got done giving Comcast an inadvertent $15 million annual tax break for doing absolutely nothing, so you have to hope they crossed their t's and dotted their i's on this particular legislation, and remain alert to post-passage lobbying efforts to subvert it.States like Oregon also have to contend with likely legal challenges by incumbent ISPs and their BFFs at the FCC.After it was lobbied to do so by Verizon and Comcast, the FCC included language in its net neutrality repeal that attempts to "pre-empt" (read: ban) states from protecting consumers on issues of privacy and net neutrality. But this authority is untested, which could result in some significant and interesting legal battles in the months to come. Again though: this expensive, confusing battle could all have been avoided if the FCC had actually bothered to listen to data, the experts, and the will of the public and kept the FCC rules intact.

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posted at: 12:00am on 08-Mar-2018
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LAPD Finally Starts Fixing Its Awful Body Camera Policy, But It's Not All Good News

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It appears the city of Los Angeles is finally going to revise its terrible police body camera policy. Nearly $60 million was spent outfitting officers with cameras, but the end result provided little value to taxpayers. As it stands now, the only way to access footage is to engage in civil litigation with the police department (over violated rights, not rejected records requests) or be a defendant in a criminal case. Even then, a judge still has to be convinced you have a right to see the footage, even if you're one of the subjects.The proposed law change would flip the situation entirely around, putting the burden on law enforcement to show why footage should remain out of public view.

Under the proposal drafted by Richard Tefank, executive director of the Police Commission, video shot during critical incidents -- which includes shootings, in-custody deaths and other major events -- would be released within 45 days. The new policy would apply to body cameras, in-car video, police facility surveillance video, drones and video, in the department's possession, that was captured by third parties.
That very last bit is concerning as it gives police control of third-party footage, which will incentivize the seizure of bystanders' phones and nearby businesses' surveillance video. This might work if law enforcement only makes copies of this footage, leaving third parties free to release their footage whenever they want.But it would definitely dial back the restraints on police-generated footage. It creates a presumption of release that must face review every 14 days if law enforcement agencies wish to continue withholding footage. Unfortunately, this process will still be mostly an inside job. Review of requested delays will fall on the police chief and two selected commissioners from the LAPD's Board of Police Commissioners. While the Board is composed of five "civilian" commissioners, its independent power will be somewhat weakened by its limited presence during footage release reviews.The single bright note in all of this is that it appears the Board is generally responsive to citizens' concerns and complaints. According to the NBC Los Angeles story, this small step towards openness was prompted by public input on body-worn camera policies.
The commission last year retained the Policing Project at New York University School of Law to gather public input into a new policy regarding the release of body-worn camera video. According to a report it released last September, a majority of members of the general public who responded to a Policing Project survey said video shot during critical incidents should be made publicly within a short period of time.
It's not as good as it could be. And the land grab on third-party video hopefully only limits the release of copies maintained by the LAPD. While it would be all but impossible to make the current situation worse, the hesitant step in right direction shows LAPD officials are starting to realize running a closed shop only further alienates the communities the department serves. Hopefully, additional public input will continue steering the agency towards more openness in the future.

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