e dot dot dot
a mostly about the Internet blog by

April 2018
Sun Mon Tue Wed Thu Fri Sat
         


It's All Relative: The Practical and Emotional Impact of Context in Ad Placement Explained

Furnished content.


A large body of research has shown that context - not only the content the ad appears in and the other ads it is surrounded by, but also the media platform or brand, the device, and time and place - mediates ad effects, both positively and negatively. For that reason, there are no simple one-size-fits-all […]The post It’s All Relative: The Practical and Emotional Impact of Context in Ad Placement Explained appeared first on Adotas.

Read more here


posted at: 12:00am on 03-Apr-2018
path: /Online_Marketing | permalink | edit (requires password)

0 comments, click here to add the first



AppsFlyer's Report: State of Mobile App Install Fraud Q1 2018

Furnished content.


The global mobile attribution and marketing analytics company, AppsFlyer has released its latest report on App Install Fraud. Fraud targeting mobile app marketers is evolving faster than ever. What once took fraudsters six months to develop can now takeweeks or even days. The bad guys have gotten smarter, adapting much more quickly to anti-fraud measures. […]The post AppsFlyer’s Report: State of Mobile App Install Fraud Q1 2018 appeared first on Adotas.

Read more here


posted at: 12:00am on 03-Apr-2018
path: /Online_Marketing | permalink | edit (requires password)

0 comments, click here to add the first



University Of Illinois Attempts To Trademark Bully An Alumnus After Failing To Stop His Trademark Registration

Furnished content.


It's not a great look when our institutions of higher learning either can't get their own collective shit together on matters of law or else attempt to bully former students with specious claims. And, yet, this appears to happen far too frequently. The most glaring example of this was Iowa State University's attempt to violate the free speech rights of its students that resulted in a $400k bill of blowback. Now it seems that the University of Illinois is seeking to trademark bully an alumnus after failing to take action during that alumnus' trademark registration for a t-shirt in orange and black that reads "Make Illinois Great Again."

It claims that an alumnus selling orange-and-black T-shirts with the phrase “Make Illinois Great Again” and a drawing of Chief Illiniwek (below) – the politically incorrect mascot itdumped 11 years ago – is trampling on the taxpayer-funded institution’s intellectual property.The News-Gazette reports that the university claims the shirt’s colors are its “trade dress,” UI is often referred to as just “Illinois,” and that the shirt’s drawing of the chief infringes a 2007 photo of the chief. Therefore, defendant Ted O’Malley is “creating confusion in the marketplace” about who is behind the shirts.
You should recognize that this whole thing is absurd. The t-shirt makes no reference to the college beyond the image of The Chief, a dumb "mascot" that the school abandoned over a decade ago. U of I does use orange as a school color, but not black. Orange is also used as the color for many things. Oranges, for instance, turn out to often be orange in color. So do other universities, such as Syracuse. Regardless, while there is a nod to the Illinois school in the design of the t-shirt, it's not one that makes confusing use of trade dress for the school, nor is it one that would cause confusion in the marketplace. In fact, the whole point of the shirt is to protest U of I's shitty athletic program.
It's quite hard to argue that anyone viewing that shirt, or the ad for it, is going to think it is coming from the school the shirt is criticizing. O'Malley's lawyer obviously agrees.
“No one in their right mind would possibly believe that was something furnished by the University of Illinois,” said his attorney, Doug Johnson. “It’s much like someone making something that said ‘Make America Great Again’ being sued by America.“They are a state actor, and they don’t like the message. They’re trying to stifle First Amendment rights.” …“How many pictures of the Chief have been taken over the last 30, 40 years?” he said. “That’s like saying I took a picture of Wrigley Field, and you can’t draw a picture of Wrigley Field because I took a picture of it one time.”
The most face-palming aspect of all of this is that the school had every opportunity to raise these issues when O'Malley registered for a trademark on his slogan and shirt design. Upon his doing so, the school apparently challenged the registration... before falling asleep and forgetting that it had to do more than that.
The university sought to stop approval of the trademark in November but couldn’t be bothered to respond to a motion to dismiss by O’Malley’s lawyer Johnson.In that motion with the U.S. Patent and Trademark Office, Johnson said the sought trademark was a “political statement” against the state government for its “unpaid bills of over 15 billion dollars” and record of tax hikes, as well as an athletic statement against the poor performance of the university’s football and basketball teams.Johnson pointed to the nearly 900 registered trademarks with the word “ILLINOIS” in them and said his client’s design didn’t use italics, as does the university’s official design.
And that was it. The school never responded. In other words, the trademark concerns it claims to hold so much so as to cause it to sue a former student were apparently not so important to warrant a simple legal response to a proceeding the school itself had initiated.It might be time to make the University of Illinois' legal team great again. Or, if not great, perhaps responsive?

Permalink | Comments | Email This Story


Read more here

posted at: 12:00am on 03-Apr-2018
path: /Policy | permalink | edit (requires password)

0 comments, click here to add the first



Judge Blocks Iowa Town From Shutting Down Or Suing Resident Over His Critical Website

Furnished content.


The government of a small town in Iowa has just received a slapdown from a US federal court. The public servants running Sibley, Iowa -- pop. ~3,000 -- decided it was going to eliminate one resident's First Amendment rights because he wouldn't stop telling people moving to Sibley might be a bad idea.It all began with a meat byproduct processing plant that moved to the small town, creating jobs and a powerful stench. Resident Jeremy Harms approached the town government about the nasty smell several times, but was blown off repeatedly. News of the "blood plant's" unpleasant odor began making news around the state, but it was Harms' personal website that finally pushed the town into violating First Amendment rights. The town's lawyer sent Harms a legal threat, telling him to stop criticizing the town on his website and strongly suggesting he try to be more positive about the stinkhole he lived in.Harms backed down and altered his website. But he also got in touch with the ACLU, which took up his case and sued the town over its rights violations. Less than month later, Harms is free to disparage his town and its so-called leadership. Federal judge Leonard T. Strand has granted a permanent injunction [PDF] against the town of Sibley, preventing it from silencing Harms in perpetuity.

Pursuant to the Joint Motion to enter a stipulated injunction, the Court hereby enters the following injunction:1. An injunction permanently enjoining the City of Sibley and the named Defendants in their official capacities from directing Harms not to speak with reporters, threatening to bring a lawsuit, or actually bringing a lawsuit against the Plaintiff Harms for speaking with reporters or publishing www.shouldyoumovetosibleyia.com in its previous form or in any future form, including www.sibleystinks.com or any other successor websites that criticize the City of Sibley or the Defendants in the conduct of City business.
And that's not all. Not only can Harms restore his "should you move" site to its former, more caustic glory, he can get his other website (Sibley Stinks) up and running. On top of that, he's also going to be collecting from the town for his troubles, as Rox Laird reports for Courthouse News Service.
In addition to not demanding that Harms alter his website and threatening suit, the city agreed to provide training on the First Amendment to its staff, issue a written apology to Harms, and pay $20,475 in attorney fees and $6,500 in damages.
Whatever harm the city imagined might have come to Sibley, Iowa as a result of Harms' website, it likely didn't amount to the $27,000 it now owes Harms. Given that the site's best day of traffic netted roughly 2,000 visitors, it was hardly a cross-platform viral town destroyer. What did go viral was the town's heavy-handed, unconstitutional, completely inept response to justified criticism. Now Sibley's known for something other than blood plant stench. It's known for employing officious, censorial busybodies who seem to believe the only permissible speech is speech they like.

Permalink | Comments | Email This Story


Read more here

posted at: 12:00am on 03-Apr-2018
path: /Policy | permalink | edit (requires password)

0 comments, click here to add the first



April 2018
Sun Mon Tue Wed Thu Fri Sat
         







RSS (site)  RSS (path)

ATOM (site)  ATOM (path)

Categories
 - blog home

 - Announcements  (2)
 - Annoyances  (0)
 - Career_Advice  (1)
 - Domains  (0)
 - Downloads  (4)
 - Ecommerce  (2369)
 - Fitness  (0)
 - Home_and_Garden  (0)
     - Cooking  (0)
     - Tools  (0)
 - Humor  (1)
 - Notices  (0)
 - Observations  (1)
 - Oddities  (2)
 - Online_Marketing  (3401)
     - Affiliates  (1)
     - Merchants  (1)
 - Policy  (743)
 - Programming  (0)
     - Browsers  (1)
     - DHTML  (0)
     - Javascript  (536)
     - PHP  (0)
     - PayPal  (1)
     - Perl  (37)
          - blosxom  (0)
     - Unidata_Universe  (14)
 - Random_Advice  (1)
 - Reading  (0)
     - Books  (0)
     - Ebooks  (1)
     - Magazines  (0)
     - Online_Articles  (4)
 - Resume_or_CV  (1)
 - Reviews  (1)
 - Rhode_Island_USA  (0)
     - Providence  (1)
 - Shop  (0)
 - Sports  (0)
     - Football  (1)
          - Cowboys  (0)
          - Patriots  (0)
     - Futbol  (1)
          - The_Rest  (0)
          - USA  (1)
 - Woodworking  (1)


Archives
 -2018  April  (53)
 -2018  March  (79)
 -2018  February  (65)
 -2018  January  (79)
 -2017  December  (75)
 -2017  November  (59)
 -2017  October  (65)
 -2017  September  (71)
 -2017  August  (76)
 -2017  July  (66)
 -2017  June  (80)
 -2017  May  (72)


My Sites

 - Millennium3Publishing.com

 - SponsorWorks.net

 - ListBug.com

 - TextEx.net

 - FindAdsHere.com

 - VisitLater.com