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February 2019
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The Latest In Trademark Abuse Is Registering Marks To Obtain Ownership Of Instagram Accounts

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When one thinks about an Instagram account being taken over by a malicious actor, one usually imagines some kind of hack or social engineering resulting in the theft of an account password. The refrain "It wasn't me, I was hacked!" that you hear from some whose social media profiles are the subject of social scrutiny relies on this impression.But there are many different ways to hack a cat. The latest in Instagram account takeovers appears to be done through the avenue of trademark law, interestingly enough. Motherboard has a fascinating write-up detailing an entire ecosystem of malicious actors who are abusing trademarks to convince Instagram to hand over access to accounts.

Scammers do this by creating fake companies and trademarks to convince Instagram they should be the legitimate owner of a username in question, with fraudsters using “trademarking,” as the technique is known, to get ahold of sought-after, valuable handles, according to posts and evidence of the process in action obtained by Motherboard. The scammers can then keep these handles as digital mementos, brag about their acquisition, or resell them at a profit in a thriving underground community.Instagram allows users to report handles that a person or company believes infringes on their trademark. For example (this is a hypothetical), if the creator of the @disney handle on Instagram was not actually associated with Disney, the company may want to appeal to obtain ownership of the username. If Instagram agrees, it may then hand over control of the account to the original trademark holder. Instagram told Motherboard it has a team that works on trademark and intellectual property issues, and as part of that process, the team reviews whether a complaint may be fraudulent.
Judging by the sheer volume of bad actors that are "trademarking" in order to fool Instagram, it seems the company's team is at best not fully up to the task of weeding out the fraudsters. And, to be clear, this isn't so much a problem with trademark law as it is a problem with Instagram putting so much weight on supposed trademark ownership that it acts as the linchpin for account takeovers. That said, while time consuming, the ease with which bad actors can spin up trademarks makes this problem more wide-spread.
Several users on the underground forum OGUsers, which focuses on the theft and sale of high value Instagram accounts, appear to engage in the practice.“I’m looking to get a trademark or fake trademark that will make it look like I own a word so I can get an insta username,” one user posted on the forum last year.“Need someone from the uk to file a trademark from me,” another OGUsers member wrote last year. “Willing to pay fees + 20% in bitcoin.”A previous Motherboard investigation found members of OGUsers often sell handles for thousands or sometimes tens of thousands of dollars worth of cryptocurrency, although most of those account hijackings likely rely on SIM-jacking, where a hacker takes control of a victim’s phone number.
Again, the ultimate culprit here is Instagram using a trademark, or supposed trademark, as the chief justification for handing over an Instagram account. There obviously needs to be more of a check in place to ensure that this exact tactic is not allowed to be abused. It's also something of a symptom of ownership culture that an individual is allowed to point to a trademark, then to an Instagram account, and claim ownership.It seems the only barrier to abusing trademark law for malicious actions is one of creativity.

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One Of The People Suing Fortnite Over 'Stolen' Dance Steps Gets His Dance Rejected By The US Copyright Office

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A handful of semi-famous people rang in the New Year by bringing copyright infringement lawsuits against online gaming juggernaut, Fortnite. The plaintiffs all accused Fortnite's developers of swiping their dances to use as sellable "emotes" for players' avatars.There were several problems with these lawsuits, not the least of which were the claims Fortnite infringed on uncopyrightable dance steps. While the copyright office is willing to extend protection to choreographed dances with sufficiently complex steps, the dances at the center of these lawsuits hardly met the bar for protected creativity.That leads to one of the other problems: while statutory damages were threatened in the lawsuits, none of the plaintiffs appeared to have secured copyright protection for their dance steps before filing their lawsuits. The one filed by Alfonso Ribeiro -- targeting Fortnite's use of the "Carlton Dance" -- mentioned he had filed a registration for his dance but hadn't actually been granted any protection yet.Ribeiro spoke both too late and too soon. Can't seek statutory damages without a registration. And you can't use a registration as leverage for a settlement if the US Copyright Office doesn't find your dance sufficiently creative.

The U.S. Copyright Office is skeptical about Fresh Prince of Bel-Air actor Alfonso Ribeiro's ownership claim over the signature "Carlton Dance," which became famous after a 1991 episode of the Will Smith series.In correspondence last month that was surfaced on Wednesday in California federal court, Saskia Florence, a supervisory registration specialist in the Office's Performing Arts Division, told Ribeiro's attorney that registration must be refused because his claimed "choreographic work" was a "simple dance routine."
If you've ever wanted to hear the Carlton Dance dryly described in embarrassing detail, the correspondence [PDF] from the Copyright Office has you covered:
The work submitted for registration with this application consists of a simple routine made up of three dance steps, the first of which is popularly known as "The Carlton." See Compendium (Third) § 309.2 (noting that the Office may take administrative notice of facts or matters known to the Office or the general public). The dancer sways their hips as they step from side to side, while swinging their arms in an exaggerated manner. In the second dance step, the dancer takes two steps to each side while opening and closing their legs and their arms in unison. In the final step, the dancer's feet are still and they lower one hand from above their head to the middle of their chest while fluttering their fingers.
This recitation is too much. Ribeiro's dance is too little. Application refused.Ribeiro can certainly continue with his lawsuit, but this decision isn't going to make it any easier to win. The only leverage he might have had was a successful registration. If the copyright office doesn't find his dance protectable, it's unlikely a federal court is going to decide any infringement took place.

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