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March 2019
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How To Boost Current Social Media Traffic To Your Site

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By Kristen Smith Previously, there was only one way to grow blog traffic. It all started with blogging on a daily basis. You need to create an audience through consistency and then trying to capture people's attention through RSS subscriptions and emails. Then you need to work hard in increasing the stickiness of posts by […]The post How To Boost Current Social Media Traffic To Your Site appeared first on Adotas.

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posted at: 12:00am on 16-Mar-2019
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The 2012 Web Blackout Helped Stop SOPA/PIPA And Then ACTA; Here Comes The 2019 Version To Stop Article 13

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Remember SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act)? Back in 2012, they threatened to cause widespread damage to the online world by bringing in yet more extreme and unbalanced measures against alleged copyright infringement. Things looked pretty bad until a day of massive online protest was organized on January 18, 2012, with thousands of sites partially or totally blacked out. Politicians were taken aback by the unexpected scale of the anger, and their support for SOPA and PIPA crumbled quickly. That success fuelled protests in Europe against ACTA (Anti-Counterfeiting Trade Agreement), which also sought to bring in harsh measures against online infringement. After tens of thousands of people took part in street demonstrations across Europe, many politicians wanted nothing to do with the by-now toxic proposal, and it was voted down in the European Parliament in July 2012.As Techdirt pointed out last year, the proposed EU Copyright Directive is even worse than ACTA. As such it clearly merits serious, large-scale action of the kind that stopped SOPA/PIPA and ACTA. And it's happening. The German-language version of Wikipedia, the second-largest by number of articles, has announced the following (original in German):

On Thursday, March 21, the German-language edition of the online encyclopedia will be shut down completely for 24 hours. In this way, Wikipedia activists want to send a signal, in particular against the introduction of the controversial Articles 11 and 13 in the [EU's] copyright reform.
It is expected that a number of other major sites will be joining in the protest. Meanwhile, another German organization is campaigning against Article 13. In an open letter to MEPs, its supporters write:
We are the operators and administrators of more than 400 German-language discussion forums with more than 18 million members. We are united by the great concern that the EU Copyright Directive will endanger the existence of our forums and thus the discussion culture on the Internet.The public discussion on the EU Copyright Directive revolves almost exclusively around YouTube and other large US platforms. In doing so, we lose sight of the fact that discussion forums of all sizes will also be affected by the new directive.
That's an important point. Supporters of Article 13 try to give the impression that only deep-pocketed companies like Google will be hit by the new law. As the discussion forum operators point out, their organizations will not be exempt from the requirements of the EU Copyright Directive. Its effects will be devastating:
Because of these uncertainties and the legal and financial liability risk, many discussion forums will close, as small associations or voluntary operators cannot bear this situation.Commercial operators are also endangered in their existence if they have to conclude fee-based licenses and are obliged to install expensive upload filters.Uncertain regulations for us means years of legal uncertainty, legal risk and potential legal costs, which no operator can afford in the long run as forums usually do not generate a large amount of revenue.As a result, the discussion culture on the European Internet will be severely impaired, and many citizens will lose their digital home in discussion forums.
Internet startups in the EU will face the same insurmountable problems thanks to Article 13's impossible demands. Many will be forced to shut down. It's an irony that many have already pointed out. A law that supporters claim is designed to tackle the disproportionate power of companies like Google and Facebook will end up entrenching them more deeply, and wiping out much of the EU's own digital ecosystem. Let's hope 2019's big blackout grabs people's attention as the one in 2012 did, and that MEPs drop Article 13 just as they dropped ACTA.Follow me @glynmoody on Twitter or identi.ca, and +glynmoody on Google+

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posted at: 12:00am on 16-Mar-2019
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Ninth Circuit Tells Online Services: Section 230 Isn't For You

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Last year we wrote about Homeaway and Airbnb's challenge to an ordinance in Santa Monica that would force them to monitor their Santa Monica listings to ensure they were legally compliant. The Santa Monica ordinance, like an increasing number of ordinances around the country, requires landlords wanting to list their properties on these services to register with the city and meet various other requirements. That part of the ordinance is not what causes concern, however. It may or may not be good local policy, but it in no way undermines Section 230's crucial statutory protection for platforms for Santa Monica officials to attempt to hold their landlord users liable if they go online to say they have a non-compliant rental listing.The problem with the ordinance is that it does not just impose liability on landlords. It also imposes liability on the platforms hosting their listings. The only way for them to avoid that liability is to engage in the onerous, if not outright impossible, task of scrutinizing whether or not the listings on their platforms are legal. Which is exactly what Section 230 exists to prevent: forcing platforms to monitor their users' speech for legality, because if they had to police them, they would end up facilitating a lot less legitimate speech.Yet that's what the Ninth Circuit decided to let Santa Monica do - force platforms to monitor their user-generated speech - in a decision earlier this week upholding the district court's refusal to enjoin the ordinance.Of course, that's not how the court saw it, however. To the court, platforms weren't being forced to police the speech they hosted. They were merely obligated to police the rental transactions they facilitated.

[T]he Ordinance does not require the Platforms to monitor third-party content and thus falls outside of the CDA's immunity [T]he only monitoring that appears necessary in order to comply with the Ordinance relates to incoming requests to complete a booking transactioncontent that, while resulting from the third party listings, is distinct, internal, and nonpublic. [p. 13-14]
However this is a distinction without a difference.As we pointed out in the amicus brief the Copia Institute filed in support of Homeaway and Airbnb, these listings are indeed user-generated speech. It may be speech that's extremely limited in scope, little more than "I have housing to rent," but it is still user speech that, per the ordinance, may not always be legal to say. The problem is that this ordinance in effect is all about passing on liability to the platform if they allow this speech to be illegally said, which is no different than trying to pass on liability to a platform for any other speech its users may illegally say.Yet in its decision the court insisted that platform liability attaches to something entirely apart from its role as a platform facilitating user speech:
Similarly, here, the Ordinance is plainly a housing and rental regulation. The inevitable effect of the [Ordinance] on its face is to regulate nonexpressive conductnamely, booking transactionsnot speech. [p. 19-20]
It went on to declare that the ordinance in no way forces platforms to monitor user content:
Contrary to the Platforms' claim, the Ordinance does not require that they monitor or screen [listings]. It instead leaves them to decide how best to comply with the prohibition on booking unlawful transactions. [p. 20]
At every step in its reasoning it kept treating the ordinance as something wholly apart from an ordinance impacting speech:
Nor can the Platforms rely on the Ordinance's stated purpose to argue that it intends to regulate speech. The Ordinance itself makes clear that the City's central and significant goal . . . is preservation of its housing stock and preserving the quality and nature of residential neighborhoods. As such, with respect to the Platforms, the only inevitable effect, and the stated purpose, of the Ordinance is to prohibit them from completing booking transactions for unlawful rentals. [p. 20]
But no amount of handwaving by the court to try to focus on the financial transaction between landlord and renter, or insistence that this ordinance doesn't force platforms to monitor user-generated speech, will change the basic reality that it does indeed force platforms to do exactly that: police user speech for legality in order to avoid liability arising from that speech. It is exactly the sort of situation Section 230 was intended to forestall because of the inevitable chilling effect fear-driven platform monitoring obligations have on online speech and innovation.The court seemed to try to justify its contorted reasoning by noting that because "brick and mortar" businesses have to comply with all sorts of local regulations, Internet businesses also should have to.
We have consistently eschewed an expansive reading of the statute that would render unlawful conduct magically . . . lawful when [conducted] online, and therefore giv[ing] online businesses an unfair advantage over their real-world counterparts. For the same reasons, while we acknowledge the Platforms' concerns about the difficulties of complying with numerous state and local regulations, the CDA does not provide internet companies with a one-size-fits-all body of law. Like their brick-and-mortar counterparts, internet companies must also comply with any number of local regulations concerning, for example, employment, tax, or zoning. [p. 16]
But this thinking fails to recognize the unique differences between brick and mortar businesses and Internet business, differences that help explain why it is so important to give Internet businesses this vital protection. After all, a brick and mortar store only has to comply with the laws of the jurisdiction where the store is located - as Internet platforms also need to, in the finite number of places where they have a physical or corporate presence. But when it comes to their online presence, an Internet business is everywhere and thus theoretically exposed to the laws of every single jurisdiction, no matter how onerous these laws are, or how much they may conflict with any other's.Because while perhaps the Santa Monica ordinance may not be too onerous for the platforms to comply with in and of itself, Santa Monica is but one city, yet the Ninth Circuit has now given the green light to every other city in every other state to come up with their own ordinances that will similarly force platforms to monitor user content. As Congress feared in 1996 when it passed Section 230, this decision now invites platforms to divert resources better spent elsewhere, overly censor user speech, withdraw from entire markets - even those that might prefer to have these services available - or risk being bankrupted by an infinite number of local jurisdictions pulling them in every possible direction.This result is chilling not just to these platforms but to any other innovative service, especially if the service has any effect in the offline world, as so many do, or facilitates economic transactions between users, as so many also do. If bearing these indicia are enough to cause a platform to lose its Section 230 protection, then few will be able to retain it.

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posted at: 12:00am on 16-Mar-2019
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