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Content Moderation Case Study: Dealing With 'Cheap Fake' Modified Political Videos (2020)

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Summary: For years now there have been concerns raised about the possibility of deep fake videos impacting an election. Deep fakes are videos that have been digitally altered, often to insert someone's face onto another person's body, to make it appear that they were somewhere they were not or did something they did not. To date, most of the more sophisticated deep fake videos have been mainly for entertainment purposes but there has been a concern that they could lead to faked accusations against politicians or other public figures. However, so far, there has been little evidence of deep fake videos being used in elections. This may be because the technology is not yet good enough or because such videos have been easy to debunk through other evidence.Meanwhile, there has been increasing concern about something slightly different: cheap fake or shallow fake videos, which are just slight modifications and adjustments to real videosless technically sophisticated, but also potentially harder to combat.One of the most high profile examples of this was a series of videos that went viral on social media of House Speaker Nancy Pelosi that were modified by slowing down the video to 75% of the original speed. The modified videos were spread with false claims that they showed Pelosi slurring her words, possibly indicating intoxication. Various media organizations fact checked the claims, noting that the videos were altered and therefore presented a very inaccurate picture of Pelosi and her speech patterns.

Social media companies were urged by some to delete these videos, including by Speaker Pelosi herself, who argued that Facebook in particular should remove them. Both Facebook and Twitter refused to take down the video, saying that it did not violate their policies. YouTube removed the video.In response to concerns raised by Pelosi, some highlighted that it would be impossible to expect social media to remove every misleading political statement that either took the words of an opponent out of context or presented them in a misleading way, while others suggested that there's a clear difference when it comes to manipulated video as compared to manipulated text.Others highlighted that it would be difficult to distinguish manipulated video from satire or other attempts at humor.Company Considerations:
  • Where should companies draw the line between misleading political content and deliberate misinformation?
  • Under what conditions would a misleading cheap fake video separately violate other policies, such as harassment?
  • What should the standards be for removing political content that could be deemed misleading?
  • Does medium matter? Should there be different rules for manipulated videos as compared to other types of content, such as taking statements out of context? 
  • Should there be exceptions for parody/satire?
  • Are there effective ways for distinguishing videos that are manipulated to mislead vs. those that are manipulated for humor or commentary? 
  • Should the company have different standards if the subject of a cheap fake video was not a political or public figure? 
  • What are other alternative approaches, beyond blocking, that could be used to address manipulated political videos?
Issue Considerations:
  • What are the possible unintended consequences if all manipulated video is deemed a policy violation?
  • What, if any, is the value of not removing videos of political or public figures that are clearly misleading? Would there be any unintended consequences of such a policy?
  • What are the implications for democracy if manipulated political videos are allowed to remain on a platform, where they may spread virally?
  • Are misleading cheap fake videos about politicians considered political speech?
  • Who should decide when cheap fake political speech is inaccurate and inappropriateshould it be social media platforms, a general public consensus, or a third body??
  • How might cheap fake videos be used for harassment and bullying of non-public figures, and what are the potential implications for real life harm? 
  • If the cheap fake video didn't originate from a public source (as in the Pelosi video) but a private video, how could a company determine that those videos were manipulated?   
Resolution: After public demands that Twitter, YouTube and Facebook do something about the modified Pelosi video, the three major social media platforms each responded differently. YouTube took the video down, saying that it violated its policies. YouTube also noted that unlike the other platforms, the modified Pelosi video did not appear to go viral or spread widely on its platform. Facebook kept the video up but, in accordance with its fact-checking policies, once the video was deemed false Facebook de-ranked the video in its news feed, limiting its spread.Twitter left the video up. However, by the time a very similar event happened a few months later, Twitter announced a new plan for dealing with such content, saying that it would begin adding labels to manipulated media, offering context for people who came across such videos so they would understand that the video is not being shown in its original context. One of the first examples of Twitter applying this manipulated media label was to a comedy segment by late night TV entertainer Jimmy Kimmel who used some manipulated video to make fun of former Vice President Mike Pence.Originally posted to the Trust & Safety Foundation website.

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posted at: 12:00am on 09-Jul-2021
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Sony Studio Acquisition Of Nixxes May Portend Company Opening Up The PlayStation's Walled Garden To PC Gaming

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Late last year, we discussed Sony's corporate report on where its income sources were detailed out and laid bare the fact that the biggest revenue generator for the company was in gaming. We noted at the time that what made all of this really interesting is that this revenue generation occurred under Sony's famous walled-garden policies, where the company went to great lengths to silo its own games into the PlayStation console while also trying to gobble up exclusives for the PlayStation. Coinciding with all of this, though, were some cracks starting to form in that policy. Sony finally opened up games on the PlayStation to cross-platform online play, allowed the PlayStation Now service to run on PCs, and even moved some of its first-party titles onto other platforms, such as having MLB: The Show appearing on the Xbox for the first time and Horizon: Zero Dawn getting a belated PC release.But those are toe-in-the-water type things. It would be reasonable for anyone to wonder just how committed Sony was going to be in opening up the garden and exploring a wider program of getting first-party games on other platforms. Well, Sony just announced the acquisition of gaming studio Nixxes and it sure looks like it's the answer to those concerns, given what Nixxes does.

If the name Nixxes doesn't ring a bell for most gamers, that's because the studio hasn't developed any original projects in its over-20-year history. Instead, Nixxes has primarily specialized in creating a variety of PC and console ports for games from the likes of Eidos Montreal and Crystal Dynamics (both now Square Enix subsidiaries).That makes Nixxes an especially intriguing acquisition for Sony, which has been slowly dipping an increasing number of toes into the PC gaming space in recent years. After Horizon: Zero Dawn hit the PC last year, Sony said in its annual report that it "will explore expanding our 1st party titles to the PC platform in order to promote further growth in our profitability." Then, in May, Sony listed Uncharted 4 under the "more PC releases planned" section of an investor report, alongside the recent PC port of former PlayStation exclusive Days Gone.
Save for some sort of mystery work nobody could see coming, it appears that there is exactly one reason why a company like Sony would acquire a studio like Nixxes: to bring PlayStation games to the PC. And, while there is a long history of console ports on PC being done quite poorly, Nixxes actually has a pretty good reputation when it comes to this sort of thing.So what does this mean? Well, at the very least it portends that we're all going to see a real-time experiment performed by a company that has preferred to have an iron grip on its IP, and what it will do to revenue to slacken that grip. It will come as no surprise to readers here that it is my belief that this will be an absolute boon to revenues. The days of console exclusives are waning. The days of the public having little choice when it comes to options in the gaming space are gone. In its place is an industry where opening things up for fans to give them plenty of options and choice in how to spend their money with you is quickly becoming the norm.While I'm happy to criticize Sony when the company deserves it, it's worth recognizing that these sorts of culture shifts cannot be easy to pull off. If Sony is actually going to go head first into a new way of operating, I'll be here cheering them on and hoping for its success.

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posted at: 12:00am on 09-Jul-2021
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