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Fri, 15 Mar 2019

MediaRadar Study: eBay, Walmart, and Spotify Among Top 10 Companies with Most Brand Safe Behavior
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One-third of major digital advertisers reduced programmatic ad spend in 2018 MediaRadar, a leading advertising intelligence and sales enablement platform, released an analysis yesterday of the top 10 brands exhibiting brand safe behavior.Comparing 2018 to 2017, these 10brandsexperienced a significant decrease in programmatic digital spend, while increasing direct digital spend considerably. Programmatic has been a […]The post MediaRadar Study: eBay, Walmart, and Spotify Among Top 10 Companies with Most Brand Safe Behavior appeared first on Adotas.

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