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Tue, 11 Jul 2017

The Power of Agency-Tech Company Relationships: A MediaMath Case Study
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Recently, MediaMath, partnered with digital agency PMG to help a global beauty brand address struggles they were experiencing when trying to connect with customers, in real-time. The brand wanted to deliver its ads to high-affinity audiences in ways that were optimized and personalized. By working together, PMG was able to construct audience profiles in a [...]

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