Apple Settles Trademark Opposition With PrePear Recipe App After The Latter Makes A Barely Perceptible Change In Logo
Furnished content.
Last summer, we discussed Apple opposing the trademark application for recipe app PrePear. While the tech company and a company that attempts to promote healthy eating aren't competing with one another, Apple argued that PrePear's logo was deceptively similar to its own. Here they are, side by side.
Six months later, the case is now settled, and it seems Apple didn’t actually have a pear-shaped problem after all — because Super Healthy Kids has agreed to change the shape of the leaf atop that pear, and Apple has agreed that’s good enough to let the trademark go forward.And here is the change that PrePear agreed to.You really do have to squint at the image to even make out what change was made, didn't you? The change is so minor that its only real use is in calling into question why Apple's lawyers pursued this at all. It's not as though this dispute wasn't painful for the PrePear folks. It was. There was cost, both in terms of money and its ability to retain its employees.So how insulting must it be for Apple's big ask... to be barely altering the shape of a pear leaf?
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