Content Moderation Case Studies: Can Baby Yoda GIFs Defeat The DMCA Force? (2019)
Furnished content.
Summary: In the fall of 2019, Disney launched its Disney+ streaming service to instant acclaim. While it offered up access to the extensive Disney catalog (including all of its Marvel, Star Wars, and 21st Century Fox archives), the first big new hit for the service was a TV series set in the Star Wars universe called The Mandalorian, which featured a character regularly referred to as Baby Yoda.Baby Yoda was a clear hit online, and people quickly made animated gif images of the character, helping spread more interest in The Mandalorian and the Disney+ service. However, soon after Vulture Magazine put up a story that was all just Baby Yoda GIFs, it was discovered that Giphy, a company that has built a repository of GIFs, had taken all of the Baby Yoda GIFs down. This caused many to complain, blaming Disney, highlighting that such GIFs were clearly fair use.
"Last week, there was some confusion around certain content uploaded to Giphy and we temporarily removed these Gifs while we reviewed the situation," said the image-hosting website in a statement."We apologise to both Disney and Vulture for any inconvenience, and we are happy to report that the Gifs are once again live on Giphy."In multiple articles about this, it is noted that Disney refused to comment on the issue, leaving some reporters to wonder if Disney had played a role but did not wish to discuss it publicly. Either way, there are now many Baby Yoda GIFs on Giphy.Originally posted on the Trust & Safety Foundation website.
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