Content Moderation Case Study: Vimeo Moderates Uploads Of 'Commercial-Use' Videos Using Unclear Guidelines (2009)
Furnished content.
Summary: Vimeo, the video-hosting website created by CollegeHumor's parent company in 2004, has always presented itself as a destination for creators who wished to free themselves from YouTube's limitations and aggressive monetization. Vimeo remains ad-free, supporting itself with subscription fees.Other efforts were made to distance Vimeo from YouTube. Its fairly aggressive content policy forbade plenty of things that were acceptable on Google's platform, including videos promoting commercial services.
Vimeo players cannot appear on domains running ads, its a decision we made in the beginning and have been going back and forth with allowing or disallowing it, but so far we cannot allow it unless it is with one of our partners.Decisions to be made by Vimeo:
We do not allow content that promotes:Originally posted on the Trust & Safety Foundation website.
- Illegal schemes (like Pyramid/Ponzi schemes)
- Businesses that promise wealth with little or no effort
- Unregistered securities offerings (absent a legal basis)
- Illegal products or services
- Products or services (even if legal) using deceptive marketing practices
- In addition, users may not use Vimeo.com's messaging capabilities for unsolicited direct marketing purposes.
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