Content Moderation Case Study: YouTube Relocates Video Accused Of Inflated Views (2014)
Furnished content.
Summary: The internet is the way that many new musical artists get discovered these days, with perhaps the most famous story being that of that of Justin Bieber on YouTube. Some of this came from finding undiscovered musicians who had talent, and some of it came from finding otherwise unsigned artists who had managed to build large followings themselves.Of course, this latter situation also opened up the possibility of gaming the system to appear more popular than you are in reality. Partly in response to this -- and more likely to prevent gaming views in order to gain advertising revenue -- YouTube put in place a policy of removing videos that appeared to use automated systems to game the number of views.An independent musician by the name of Darnaa sought to gain a following via YouTube, and engaged in a marketing campaign designed to drive traffic and popularity to her videos. In 2012 she had uploaded a video that had received nearly 1.9 million views according to YouTube's counter. In 2013, another video received over 1.1 million views. In 2014, she uploaded a new video, for a song entitled Cowgirl, which started receiving views as well. Darnaa claimed that these came from a coordinated marketing campaign that cost her hundreds of thousands of dollars.
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