Wed, 24 Oct 2018

El-P: We Make Our Music Available For Free And Trust Our Fans To Support Us, And We Always Will
Furnished content.


In the pantheon of massively talented musical acts that also get and embrace the power of the internet, of using free music to make money, and of emergent business models, the folks behind Run The Jewels stand particularly tall. The duo, Killer Mike and El-P, have managed to make themselves household names through a combination of freely available music, a positive and often humorous level of interaction with their fans, and the kind of forthright public statements that create a bond with those that follow them. It's all so perfectly well done that you would think Run The Jewels was following some kind of a script, but it is pleasantly obvious that these are just really good guys who happen to also make fantastic music. They also occasionally, and far too infrequently, write blog posts, including for Techdirt.The most recent version of all of this started with a Twitter user complaining to El-P that he or she typically listens to RTJ on Spotify and had no idea where to get their albums. Another Twitter account piped up confirming that, like the rest of the RTJ catalog, the albums were available for free download on the group's website. That same Twitter account mentioned that he also bought the albums through iTunes purely out of a desire to support RTJ. This, of course, happens quite frequently, which is virtually ignored by the "Piracy is killing music, argghghgh!" crowd.What doesn't happen as frequently is what came next from El-P.

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