Survey Suggests Eager Starlink Users Don't Understand Service Will Have Limited Reach
Furnished content.
So we've noted more than a few times that while Elon Musk's Starlink will be a good thing if you can actually get and afford the service, it's going to have a decidedly small impact on the broadband industry as a whole. Between 20 and 42 million Americans lack access to broadband entirely, 83 million live under a monopoly, and tens of millions more are stuck under a duopoly (usually your local cable company and a regional, apathetic phone company). In turn, Starlink is going to reach somewhere between 300,000 to 800,000 subscribers in its first few years, a drop in the overall bucket.Thanks to massive frustration with broadband market failure (and the high prices, dubious quality, and poor customer service that results), users are decidedly excited about something new. But not only are there limited slots due to limited capacity and physics, a lot of those slots are going to get gobbled up by die-hard Elon Musk fans excited to affix Starlink dishes to their boats, RVs, and Cybertrucks. As a result it will be extremely unlikely that most users who truly need the improved option will absolutely be able to get it.But a new PC Magazine survey continues to make it clear that most consumers don't quite understand they'll never actually have the option (especially if they live in a major metro market):
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