Content Moderation Case Study: Bumble Shuts Down Sharon Stone's Account, Not Believing It's Really Her (2019)
Furnished content.
Summary: Almost any platform that allows users to create accounts eventually has to deal with questions of identity and impersonation. Many platforms set up systems like verified or trusted users for certain recognizable accounts. Others focus on real name policies, or trying to verify all users. But services often discover challenges that come with celebrity users and verification.While it's one thing to do verified accounts on platforms like Twitter, Facebook, or Instagram that are often used for promotion and connection, dating site verification is a bit different and more complicated. Setting up fake personas on dating sites to lure people into misleading relationships (for a wide variety of reasons) is so common that it led to the creation of a whole new term: catfishing. Many dating sites now take user verification quite seriously, not just to avoid catfishing issues, but for the safety and protection of their userbase -- who, by definition, are usually trying to meet someone new with the hope of getting together in person.Bumble is a popular dating app which was built up around the premise of being safer, and more responsive to the needs of female daters. The site includes a verification feature that requests the user upload selfie poses that match poses in photos sent to the user -- which are then reviewed by a team member. The idea is that if a user were faking images by pulling them from online profiles or generating them via AI, it's much harder to match the pose.
I think that I said no to a couple of people that thought that it would be a nice way to be not-so-kind back, she explained. I think some people don't like to hear, 'No, no I don't want to go out with you.'She also noted that she has made some nice friends on the site.In the meantime, some have argued that Bumble purposely chose to block Stone in order to generate publicity. Of course, this would only work if the company knew that Stone would complain about the block publicly, which certainly was not guaranteed.Originally posted to the Trust & Safety Foundation website.
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