Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services

Acxiom, an enterprise data, analytics and software-as-a-service company, announced it has entered into a Premier Partnership with Adobe, a global leader in digital marketing and digital media solutions. This level of partnership — the highest within Adobe’s global partner ecosystem — enables Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via [...]

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If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital

According to IAB, the share of performance-based advertising as a percentage of US online advertising revenues increased from 41 percent in 2005 to 66 percent in 2015. In performance-based campaigns, marketers must predefine key performance indicators (KPIs) based on customer goals, then plan media spend accordingly and design creative assets to help deliver on those [...]

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Videa Debuts Supply-Side Automated TV Advertising Platform

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale. Videa, a Cox Media Group-owned company, debuted its supply-side programmatic platform at today’s TVB Forward Conference in New York. Videa automates the buying and selling of full schedule, forward reserve, local broadcast television inventory [...]

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Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”

A study being issued today by The Coalition for Innovative Media Measurement (CIMM) has found that marketers looking to match consumer identities across devices and multiple platforms are currently faced with an array of unclear and obfuscated approaches to choose from – making an understanding of the right questions to ask vendors a critical component [...]

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