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August 2016
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RTB Case Study: Why businesses should use more than one retargeter

Daniel Surmacz, COO, RTB House offers his insights on retargeting multiplied. Let’s face the truth: In the time when almost all of e-commerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers turned out their focus on performance-based activities, but no [...]

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posted at: 12:00am on 25-Aug-2016
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The True ROI of Online Video Advertising: A Nielsen Media Lab Report

A new report from Nielsen Media Lab, commissioned by HIRO Media, looks at the true ROI of online video advertising. According to recent data from L2, nearly 80 percent of total global internet traffic will be driven by video in 2020, however as great as that seems just 41 percent of marketers surveyed said that [...]

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posted at: 12:00am on 25-Aug-2016
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Mobile User Acquisition Fraud: The YouAppi Solution

YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User Acquisition Fraud. YouAppi, a mobile growth platform for premium mobile brands has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. “With new mobile fraud tactics being developed daily, the mobile app ecosystem needs [...]

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posted at: 12:00am on 24-Aug-2016
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Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort

Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC). VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with clients to define, identify and [...]

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posted at: 12:00am on 24-Aug-2016
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