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December 2016
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The App Economy Over Thanksgiving: Should you give thanks or not?

Omer Kaplan is CMO & Co-Founder at ironSource (pictured left), says: “The 2017 holiday season kickoff has matched up well with the trend line we’ve seen over the last few years. Brands are meeting an increase in consumer leisure time spent in-app with a boost in ad spend, in turn driving ad impressions, app engagement [...]

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posted at: 12:00am on 07-Dec-2016
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It’s That Time of Year: A Mobile Ad Guide to Capturing Holiday Dollars

Adotas Special: By: Richard Kosinski, President and Chief Revenue Officer of MediaBrix (pictured left). With the holidays fast approaching, two interesting reports highlighted the importance of having a sound mobile ad strategy this holiday season. Facebook reported that consumers continue to make more purchasing decisions on mobile during the holidays, and a recent study from [...]

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posted at: 12:00am on 06-Dec-2016
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Goodway Group Forecast: Programmatic Pricing to Rise by 15 to 20 Percent

Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, has released its 2017 programmatic pricing forecast with projections for programmatic pricing over the next year. The report, titled “What’s Programmatic Costing You?: An Insider’s Guide to Understanding the Rising Costs of Programmatic Advertising” predicts that programmatic [...]

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posted at: 12:00am on 06-Dec-2016
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Mobile Apps–The NextGen of Media Companies

Opera Mediaworks asks: What does it mean to be mobile first? Well, after a look at Q3, 2016 data, Nikao Yang, EVP, Global Publishing Partnerships (pictured left), says… It depends on who you ask. * If you spoke with a creative agency, they would say it’s an approach to planning, UX design and development that [...]

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posted at: 12:01am on 03-Dec-2016
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