Monster Energy Opposes Trademark For Liquor Company Logo, But Will Have A Fight On Its Hands
Furnished content.
Long-time Techdirt readers will likely hear the name Monster Energy and immediately roll their eyes. The energy drink company's reputation for being an insanely aggressive trademark bully probably actually competes with its reputation for making beverages. The company has attempted to trademark bully companies that range from differently-named root beer makers to companies that make video games. Notable in most of these bullying attempts is how little likelihood for confusion there actually is between Monster's marks and those who it attempts to bully. And, of course, the sad reality that many victims bend to Monster's demands rather than put up a legal fight.But one liquor distillery that has had Monster Energy oppose the trademark application for its logo is claiming it's going to fight back.
Family-owned MurLarkey Distillery in Bristow says it is taking the fight to Monster Energy, the energy drink company, over the right to trademark its “M” logo, which appears on its liquor bottles and merchandise.After MurLarkey applied for the trademark, Monster Energy lodged an objection with the U.S. Patent Trade Office’s Trademark Trial and Appeal Board in May. MurLarkey’s Tom Murray says he is not going to be bullied by a company that has become known for its overly aggressive tactics enforcing its trademark rights.Now, the logos in question are not completely dissimilar. Here they are, side by side.
edit: Policy/auto___monster_energy_opposes_trademark_for_liquor_company_logo__but_will_have_a_fight_on_its_hands.wikieditish...