Techdirt 2019: The Stats.
Furnished content.
Every year, a few days after New Year's Day, we post some stats about traffic and comments from the previous year (we do it a few days after New Year's to make sure that we actually have complete data for the year -- and also, because it takes a bit of time to go through all the data, and other work needs to be done as well). For reference, you can see our previous such posts: 2018, 2017, 2016, 2015, 2014, 2013, 2010. We still use Google Analytics for traffic data, mainly because it's the easiest to use, even though it is increasingly not the most accurate, in part because many of our readers (*cough* including me) will often block Google Analytics from recording our traffic. As we've discussed in the past, most "traffic" numbers are complete garbage, a fact that most people like to ignore because it benefits themselves. However, here we are only using the traffic stats for comparative or relative purposes, rather than absolute purposes -- which seems much more reasonable (i.e., we'll note which stories got the most traffic, but not detail how much traffic, since we're positive that number is inaccurate or misleading).Once again, let's start with where people are coming from. The top of this list is basically always almost exactly identical. The vast majority of our traffic is from the US, with 67% (it's always between 67% and 70%). Number two, as always, is the UK, though this year it jumped up to 6.65% from 5.5%, and Canada remains third at 4.41%. India had jumped to 4th place (from 5th) last year, and it remains in 4th place again with 2.8% of our traffic. Australia is still in 5th with 2.2%. The next five are still the same: Finland, Germany, France, Netherlands, and Sweden, though Finland jumped over Germany to go from 7th to 6th. We noted that last year was Finland's first in the top 10, and this year it bumped up another spot. Not sure why we're moderately big in Finland, but it's cool by me.At a continental level, the Americas represent 74% of our traffic (98.5% of that is North America), Europe 17%, Asia 7%, Oceania is 3% and Africa is 1%. Interesting to think about as we consider whether we can even continue to serve European traffic following the various anti-internet laws they've been passing over there. Overall, Google says we had visitors from 237 countries last year, down one from 238 last year, but up one from 236 the year before. Among countries that have become much more censorial, we notice our traffic has dropped precipitously. We used to get a fair amount of traffic from Russia but it's now barely a blip. We get more traffic from Austria and Denmark than Russia nowadays. We get about the equivalent amount of traffic from China as we get from Russia (i.e., not very much). In Asia, most of our traffic comes from India and the Philippines (with some Singapore, South Korea, Japan, and Pakistan as well). Turkey? We get basically the same amount of traffic as we get from Russia and China. It's almost uncanny that we get nearly the identical traffic amounts from each of those countries.Sometimes it's fun to explore the bottom of the list, which tends to be dominated by single visits from random islands in the South Pacific and various countries in Africa -- but not sure it actually tells us very much useful. It's interesting to see a growing number of visits from Cuba, a country whose internet access still remains very, very limited. We're back down to no visits from North Korea, after it sent us 2 visits the previous year.In terms of technology, it's worth noting that Chrome, while still dominant, has dropped in the level of dominance. Last year it represented 49% of all visits to the site (same as the previous year), but this year it's dropped to 45.8%, with Safari jumping up to 21.5% from 17%. Firefox has dropped from 10% to 6%, which makes me sad as a Firefox user. In news that I'm sure is frustrating to Microsoft (and surprising to everyone), we still get 4% of traffic from Internet Explorer and less than 2% from Microsoft Edge. Most of the other browser traffic is various mobile browsers, so we'll breakdown operating system traffic next. 32% of our traffic comes from Windows-based computers, 28% from Android devices and 27% from iOS devices. Only 10% comes from Macintosh computers, which surprises me. 3% of our traffic is from Linux-based machines. Slightly less than 1% comes from Chrome OS. Oh, and 0.03% from Blackberry, 0.02% from "Windows Phone" and 0.01% from Playstation 4. Wow.In terms of service providers, it's a little difficult to tell, because Google Analytics records the same ISP in many different ways (i.e., there's "Comcast Cable Communications LLC" which is listed separately from "Comcast" and "Comcast IP Services" and "Comcast Cable Communications Inc."). I'm sure there's a reason for all those different names, and I'm also assuming it's due to some lame rent seeking activity. So, my rough estimates are that about 10% of our traffic is carried by Comcast, around 7% by Charter, 6% by AT&T and Verizon each, and then lots of other smaller players.Mobile traffic continues to grow by leaps and bounds. We finally (finally, finally, finally) made our site responsive to make mobile browsing better, and so our mobile traffic numbers shot up. Last year it was 39% of our traffic. This year it was 55% of traffic (wow!). Looking purely at mobile traffic, the fight between Android and iOS remains pretty close. 50% of mobile visits are Android and 49% are iOS. The iPhone obviously was the most dominant device, followed by the iPad. When you get into Android devices, we see variations on Samsung phones leading the pack, with the S8, S9, S9+, Galaxy Note 8 and Galaxy Note 9 all making the leader boards. The only two devices that weren't from Apple or Samsung were the Google Pixel 2 XL and the Xiaomi Redmi Note 5A. Going further down the list, we see more variations on the Google Pixels and Samsung devices. Eventually, pretty far down the list we start to see some Motorolas and some OnePluses. Much further down the list there are some LG devices. An Amazon Fire (?!?) and even a fair number of visits from an Essential Phone (?!?!?!?).For the last few years we've highlighted the following chart of where our traffic comes from:
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