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April 2019
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Content Marketing in Boring Industries: 5 Things Every Startup Needs to Know

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By Mary Walton A startup is a relatively new company that is still in a phase of developing. Generally, startups are small and are financed by one or more people that are also working in a startup company. Often, these types of companies offer something new on the market. The startups are trying to get […]The post Content Marketing in Boring Industries: 5 Things Every Startup Needs to Know appeared first on Adotas.

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posted at: 12:00am on 24-Apr-2019
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Does Privacy Exist?

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By Peter Koeppel The last couple of years have brought the concept of digital privacy into the spotlight. It's not that this wasn't an issue of some concern in the past, but recent scandals such as that of Cambridge Analytica/Facebook really forced everyone to take a look at the nasty side of data collection and […]The post Does Privacy Exist? appeared first on Adotas.

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posted at: 12:00am on 23-Apr-2019
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5 Keys to Content Monetization in Affiliate Marketing

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By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its own can cover the cost […]The post 5 Keys to Content Monetization in Affiliate Marketing appeared first on Adotas.

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posted at: 12:00am on 22-Apr-2019
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How Email Marketing Helps Build Brand Awareness

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Email marketing is that form of marketing where the businesses are interacting with the clients on a one-on-one basis. The data gathered through the online activity of a user gives businesses an idea about their target audience. With the help of engaging emails, the marketers try to convert these audiences into prospective leads and eventually […]The post How Email Marketing Helps Build Brand Awareness appeared first on Adotas.

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posted at: 12:01am on 21-Apr-2019
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