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August 2018
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Why Creative Matters in Mobile Advertising

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In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app. In order to survive, it is critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today may not work for you tomorrow. […]The post Why Creative Matters in Mobile Advertising appeared first on Adotas.

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posted at: 12:00am on 22-May-2018
path: /Online_Marketing | permalink | edit (requires password)

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Is Your Data GDPR-Ready?

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It's often been said that data will be the oil of the 21st century. Until now, data (and big data, particularly) has been the engine that runs modern-day app advertising. Data-driven ads work not only for advertisers but also for users who find more relevant advertising and interact with the products advertised. But come May […]The post Is Your Data GDPR-Ready? appeared first on Adotas.

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posted at: 12:00am on 19-May-2018
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Tech Talk #5: VAST and VPAID are the path to better ad measurement

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Adotas is pleased to post the final installment of a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO ofLoopMe. Acronyms are never easy to understand. When it comes to mobile technology, the terms VAST and VPAID can […]The post Tech Talk #5: VAST and VPAID are the path to better ad measurement appeared first on Adotas.

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posted at: 12:00am on 18-May-2018
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GDPR: Fact or Fiction?

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Fact or Fiction About Some Key Aspects of GDPR Unless you've completely unplugged for the last year or two, you've no doubt heard the term GDPR at least a few times (and probably more than a few). As with any new legislation, the General Data Protection Regulation has generated plenty of discussion about the new […]The post GDPR: Fact or Fiction? appeared first on Adotas.

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posted at: 12:00am on 16-May-2018
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