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September 2017
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Papyrus, a Blockchain-Supported Online Advertising Ecosystem, Launches in the U.S.

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The New Scalable Model for Transparency, Fraud Protection and Fair Play Will Optimize Digital Ad Spend and Says They Will Save the Industry Up to $110B Annually. Papyrus, a decentralized ecosystem for advertisers, publishers, developers and users supported by Ethereum blockchain and smart contracts, today announced its launch in the U.S. The project, funded so [...]

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posted at: 12:00am on 05-Sep-2017
path: /Online_Marketing | permalink | edit (requires password)

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A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

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As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. Often used as the foundation for cross-device tracking, it is important to know [...]

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posted at: 12:00am on 05-Sep-2017
path: /Online_Marketing | permalink | edit (requires password)

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