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Thu, 24 Aug 2017
Chateau Marmont, Hotel For Celebrity Humans, Sends Trademark C&D To Cateau Marmont, Hotel For Cats
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While spending a great deal of time writing about dumb trademark disputes can be both monumentally frustrating and fill your mind with despair, I will be the first to admit that it also is a great avenue for entertainment and laughter. This story is about a situation firmly in the latter categories. The Chateau Marmont is a famous hotel in Los Angeles with a reputation for catering to celebrities both in its lodgings and at the restaurant. Roman Polanski took up residence there, while Hunter S. Thompson, F. Scott Fitzgerald, and Tim Burton all produced some of their works from within its walls. John Belushi overdosed while residing there in 1982. It's kind of a thing for human celebrities, in other words.Whereas the Cateau Marmont is a hotel for cats. Just cats. Humans, celebrity or otherwise, need not apply. And, yet, the Chateau Marmont has fired off a cease and desist letter to the Cateau Marmont over trademark concerns centered on the fear of confusion among the public.According to a July 18 letter obtained by The Hollywood Reporter, the celebrity hot spot is threatening a lawsuit against the adorably named pet spa if the Cateau doesn't change the name of its business. Lawyers for the Andre Balazs-owned hotel warned Cateau, located in Toluca Lake neighborhood of L.A., that it could pursue claims related to trademark infringement, trademark dilution and unfair competition.Group 99, which controls Chateau's intellectual property, insists in the cease & desist letter that their hotel has spent almost a century building the iconic brand and doesn't want customers to mistakenly think the Hollywood hangout is venturing into kitty care and rescue. C'mon, meow. Concerns about public confusion are a stretch at best. Members of the public aren't going to see this pet boarder's name and assume the human hotel has gotten into the boarding business. Rather, they will assume that the owners of the boarder have playfully pun-ified its name while operating in a distinct marketplace. If the people behind the Cateau Marmont are guilty of anything at all, it's of delving into puns, the laziest form of comedy (which I love dearly).The fear of confusion on display by the human hotel is also belied by another punny player in the neighborhood.Interestingly enough, as THR points out, the Chateau Marmont doesn’t seemed too concerned about a Beverly Grove dog spa similarly named Chateau Marmutt — a business established close to two decades ago. If anything, this should be a fight between Chateau Marmutt and Cateau Marmont, with no involvement for the human counterpart. Meanwhile, the Chateau has spotlighted its own lack of humor, which I will happily point out is a distinct trait for the humans to whom it purports to cater.
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posted at: 12:00am on 24-Aug-2017
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