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August 2017
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Sticky Content Launches Native Advertising Network

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PA Group’s creative content agency partners with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale. Sticky Content, a creative content agency, is launching a new bespoke branded content feed and inviting publishers to opt in and leverage native monetisation. Sticky Content is part of the PA Group, the [...]

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posted at: 12:00am on 15-Aug-2017
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Danish University And Industry Work Together On Open Science Platform Whose Results Will All Be Patent-Free

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Here on Techdirt, we write a lot about patents. Mostly, it's about their huge downsides -- the stupid patents that should never have been awarded, or the parasitic patent trolls that feed off companies doing innovative work. The obvious solution is to get rid of patents, but the idea is always met with howls of derision, as if the entire system of today's research and development would collapse, and a new dark age would be upon us. It's hard to refute that claim with evidence to the contrary because most people -- other than a few brave souls like Elon Musk -- are reluctant to find out what happens if they don't cling to patents. Against that background, it's great to see Aarhus University in Denmark announce a new open science initiative that will eschew patents on researchers' work completely:

The platform has been established with funds from the Danish Industry Foundation and it combines basic research with industrial innovation in a completely new way, ensuring that industry and the universities get greater benefit from each other's knowledge and technology.University researchers and companies collaborate across the board to create fundamental new knowledge that is constantly made available to everyone -- and which nobody may patent. On the contrary, everyone is subsequently freely able to use the knowledge to develop and patent their own unique products.
According to Aarhus University, Danish industry loves it:
The idea of collaborating in such a patent-free zone has aroused enormous interest in industry and among companies that otherwise use considerable resources on protecting their intellectual property rights.
The attraction seems to be that an open platform will make it easier for companies -- particularly smaller ones -- to gain access to innovative technologies at an early stage, without needing to worry about patents and licensing. Aarhus University hopes that the approach will also allow researchers to take greater risks with their work, rather than sticking with safer, less ambitious projects, as has happened in the past. The first example is already up and running. It is called SPOMAN (Smart Polymer Materials and Nano-Composites), and has a project page hosted on the Open Science Framework site:
In this project, you will find minutes from the Open Science meetings, current status of the initiative, general presentations etc. More importantly, this project has links to the individual activities and research projects under Open Science. In these projects, the research progress, lab journals and more are found.
Combined with the no-patent promise, you don't get much more open than that.Follow me @glynmoody on Twitter or identi.ca, and +glynmoody on Google+

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posted at: 12:00am on 15-Aug-2017
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Paris Olympic Committee To Consider eSports For 2024

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While eSports, or competitive video gaming, has now been a thing for some time, it's rather swift rise in stature is still sprinting past milestones. Once a hobby sport relegated primarily to a few countries in Asia, eSports has since seen its inclusion in college athletics, in coverage on ESPN, and into the business models for real-life major sports leagues. If you were tracking what would be the next natural progression on the eSports legitimacy map, you wouldn't be surprised that the latest milestone reached is the consideration for making eSports a medal event in the Paris Olympic games scheduled for 2024.

The Paris Olympic bid committee will consider esports for inclusion as a medal event in the 2024 Olympic Games, according to Tony Estanguet, the committee’s co-president. Estanguet told the Associated Press that talks have been scheduled with the International Olympic Committee and with esports representatives “to better understand what the process is and why it is such a success.”Estanguet also had some thoughts for esports skeptics out there: “We have to look at it because we can’t say, ‘It’s not us. It’s not about Olympics.’ The youth, yes they are interested in esport and this kind of thing. Let’s look at it. Let’s meet them. Let’s try if we can find some bridges.”
If you might be thinking that this consideration will meet the same swift death past niche competitions have met at Mount Olympics -- competitive poker for instance -- it's worth noting that the distinction here is the medal event, not the inclusion in Olympic games generally. The Rio games already showcased eSports competitions as exhibition matches and Asia's Olympic Council has already included medal events for eSports in the 2022 Asian Games. It seems whatever fortifications have been built against eSports gaining entry to the Olympic castle have already been splintered, making eSports' inclusion in 2024 all the more possible.Still, we'll have to wait to find out the verdict on this one.
The Paris Olympics 2024 program will be finalized after the 2020 Tokyo Olympics, so the committee will have years to consider the question and take note of the reception to these showcase competitions.“There is some time to look at it, to interact, to engage,” said Estanguet. “The IOC will have the last say, if they want esports on the program.”
I for one am greatly looking forward to the great fustercluck that will be the IOC's enforcement of its claimed intellectual property rights over the broadcasting of competitions using copyrighted and trademarked gaming content specifically to a fanbase that, by its nature, knows how to use technology to subvert both. Should be fun.

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posted at: 12:00am on 12-Aug-2017
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IAB New Standard Ad Unit Portfolio

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Executive Summary: This document, providing the guidelines for the IAB New Standard Ad Unit Portfolio, has been developed by the IAB Tech Lab Flex Ads Committee after review of all feedback received on the draft for public comment document published in September 2016. For the full report click here and here. These guidelines are comprehensive [...]

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posted at: 12:00am on 27-Jul-2017
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