Mon, 13 Feb 2006

Shareasale launches PPC Management Tool

While LinkShare asked their merchants to send a "Terms Addition" to help manage the issue of PPC bidding on brand names and trademarks, it's Shareasale that have jumped ahead with a PPC Management Tool. Not only does this allow merchants to define what exact words and phrases they do or don't want their affiliates to bid on, it even allows them to set a maximum bid for those words. This means that affiliates and merchants can work side by side without driving up the cost and at the same time work to "block" bid on the top positions. All that's missing is a "Which PPC Engine" option as merchants don't cover all PPC systems in their bidding usually and it can be ideal to have affiliates tackle those that fall outside the merchants own coverage.

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